Our japanese streetwear collection
Streetwear style is a sartorial look from the New York ghettos in the 80s. Directly inspired by hip-hop and punk culture, streetwear has its roots in the streets. This vintage trend is a mix of sportswear, music and street art inherited from the world of rap, skateboarding, surfing and the Rasta movement.
Appeared in the 1980s in response to the extravagant and sophisticated trends of the era, streetwear is above all a means of expression that manifests itself through a simple and relaxed style of dress. Beyond a simple dress style as we imagine, streetwear fashion is a real culture. Today, it exists in almost every country, each one having added its own touch! In Japan, it is the favorite of young people.
Everyone has at least one Japanese streetwear piece in their closet and they identify with it. In Japan, everything starts from the capital (Tokyo) in the 90s when a young generation launched Japanese streetwear fashion. What makes the difference with Western style is not the way the clothes are designed, but rather the individuals who wear them. Indeed, unlike American street stars, the Japanese who adopted this fashion wanted to send a message: "You don't have to be easy to revolutionize fashion". It was with this idea that the streets of Tokyo filled with young people dressed more or less in streetwear.